Cognitive Dissonance [LINK]
Across Massachusetts, environmental activists organized plunges into freezing waters to draw attention to global warming.
No, I don't get it either. Are you saying the water's not really that cold?
UPDATE: Okay, now I get it. Maybe it's: "this is what polar bears have to do -- plunge into arctic waters -- when the ice floes they're standing on break up from all the global warming." Glad I figured that out, since I was starting to think some of my neighbors' kids were a bit nutty in the head.